SYNNEX announces a new direction at Partner Connect 2026, teaming with over 30 brand partners to combine AI and cloud, while launching new services SWOPMART and Prompt Money
Synnex (Thailand) Public Company Limited announced a major strategic direction at the "SYNNEX PARTNER CONNECT 2026: Empowering the Future" event, shifting its role from distributor to a full-fledged "Value Creator," integrating AI and cloud with more than 30 partner brands.
Suthida Mongkolsuthi, CEO, said AI is changing how people work and run businesses, but real value comes only when AI delivers measurable business results. The company will use its network of more than 70 global technology brands and over 6,000 distribution points nationwide to connect technology with partner expertise.
The event also launched new services: SWOPMART Trade-In, a used-tech buying and selling platform; Prompt Money, a funding source to strengthen partners' sales capability; and expanded warranty services with insurance brokers, reinforcing its goal of becoming Thailand's "No. 1 IT Ecosystem."
Source: Techhaus Thailand
