TECNO reinvents itself from gaming phone to lifestyle fashion icon, putting the POVA 8 Series on billboards across the MRT
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TECNO reinvents itself from gaming phone to lifestyle fashion icon, putting the POVA 8 Series on billboards across the MRT

Techhaus ThailandThursday, July 30, 20262 min read
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TECNO announces a rebrand from a value-focused gaming smartphone maker to a lifestyle and fashion brand, using the POVA 8 Series as its flagship with large ads across MRT stations

TECNO undergoes a major 2026 rebrand, from an affordable, gaming-spec smartphone brand to a lifestyle-fashion brand, with the POVA 8 Series representing the new direction.

It keeps the POVA series identity but adds a more modern design and a customizable D.I.Y. Matrix Display on the back, backed by large billboards across MRT stations.

Source: Techhaus Thailand

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