HONOR Alpha Store opens — the world's first AI flagship store, at The Mall Bangkapi
Business · Retail

HONOR Alpha Store opens — the world's first AI flagship store, at The Mall Bangkapi

Techhaus ThailandFriday, July 24, 20262 min read
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HONOR opens HONOR Alpha Store at The Mall Lifestore Bangkapi on July 24, 2026, which it describes as the brand's first AI-format flagship store in any overseas market

The HONOR Alpha Store opened on the 2nd floor of The Mall Lifestore Bangkapi on July 24, 2026, under the concept 'Play with AI, Live with HONOR,' bringing products, innovation, and after-sales service into one space.

George Zheng, HONOR's President for Southeast Asia, named Thailand as the brand's most important strategic market in the region.

Source: Techhaus Thailand

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